Phoenix, AZ— 4/06/2026 — HeyGreenlight, an AI-powered platform focused on improving dealership conversations and performance, today announced the appointment of Kerry Kolde as Chief Revenue Officer (CRO). Kolde will lead revenue strategy, expand dealer network growth, and scale adoption of HeyGreenlight’s AI-driven sales platform across the automotive industry.
Kolde brings a proven track record of building and leading high-performing revenue organizations across some of the most recognized companies in automotive technology, including Cars.com, TrueCar, LotLinx, and SpinCar (now Impel). Throughout her career, she has consistently driven measurable growth, built scalable sales teams, and executed go-to-market strategies that deliver results.
“Kerry has a reputation for execution at the highest level,” said Jay Ku, CEO and Founder of HeyGreenlight. “She understands the automotive landscape deeply and knows how to build revenue engines that scale. Bringing her into HeyGreenlight at this stage positions us to move faster, expand our reach, and deliver more value to dealers.”
In her role as CRO, Kolde will focus on accelerating adoption of HeyGreenlight’s platform, which equips dealership teams with real-time data, AI-guided communication, and enriched customer insights. Her leadership will play a key role in helping dealers improve engagement, increase appointment conversion, and drive more sales.
“HeyGreenlight is solving a real problem in automotive,” said Kolde. “Dealership teams are expected to perform at a high level without having the full context of who they’re speaking with. This platform changes that. It gives salespeople the insight and confidence to have better conversations and close more deals. I’m excited to help scale that impact.”
Beyond her operational success, Kolde is widely recognized as a leader and advocate for women in automotive, actively supporting mentorship, leadership development, and industry advancement.
Her appointment comes at a time of rapid growth for HeyGreenlight, as the company continues to expand its footprint and redefine how dealerships approach customer communication. By combining AI with psychological profiling, HeyGreenlight enables sales teams to better understand customer intent, personalize conversations, and improve outcomes across the entire sales process.
About HeyGreenlight
HeyGreenlight is an AI-powered platform designed to improve dealership performance by enhancing customer conversations. By enriching inbound leads with real-time data and delivering live guidance to sales teams, HeyGreenlight helps dealerships increase engagement, book more appointments, and close more deals—directly within their existing CRM workflows.
Media Contact:
Colby Joyner
COO, HeyGreenlight
Email: colby@heygreenlight.com
Website: heygreenlight.com